Saturday, April 4, 2009

A Great New Fundraising Method

DUBLI —An Ingenious New Way To Shop Online

DubLi, a unique and highly innovative new Global Shopping Portal, has successfully incorporated the best features of Google, eBay, and Amazon.com into a business model with many highly attractive features.

DubLi was founded by eleven visionary entrepreneurs in Europe in 2003. Since that time, it has become highly successful in Europe, where it is now the largest online shopping search engine.

It expanded into North America in October, 2008 where it has been growing between four and five times faster than it did initially in Europe. It will soon expand into Mexico and South America and then into the Pacific rim countries.

One of DubLi’s main aims is to enable its customers to get rock bottom prices on an extremely wide array of merchandise from hundreds of online stores. One important means to this end is by providing a search feature that allows customers to quickly find the lowest available price on any specific item they want to buy.

DubLi’s Unique Reverse Auctions

Moreover, DubLi gives its customers 10% rebates in the form of DubLi Credits on all of their online purchases. These credits can then be used to participate in DubLi’s exciting “reverse auctions.”

In these auctions, which offer the most sought-after, brand name products, customers actually bid the prices DOWN, instead of up as in most conventional auctions. Through skillful participation in these auctions, customers can obtain these products literally for pennies on the dollar.

For example, on what is called the Zero Auction, the lucky customer that places the final bid actually wins the auctioned item for zero dollars. This happened recently with a $5,000 WalMart gift certificate.


DubLi’s Partner Program Revolutionizes Fundraising

Another of DubLi’s ingeniously attractive features is its Partner Program, which is specifically designed to help fundraising organizations of all kinds generate revenue through an elegantly simple form of embedded giving.

Here’s how it works: A fundraising organization spends only $199 annually to have its own branded version of DubLi's online shopping website. This is identical to DubLi’s generic website, except for including the Partner organization’s logo and mission statement.

The Partner organization then actively and continuously invites its members/supporters to do all of their online shopping through this branded website. Not only does this allow them to get the absolute best bargains on everything they buy online, but in addition, their purchases generate very hefty commissions for the organization they want to support.

These commissions amount to 30% on all DubLi credits that are purchased on auctions, as well as 30% of the click-through and affiliate revenue that DubLi receives from participating online stores. Especially on high-ticket items, these commissions can be very substantial.

More specifically, each time a member/supporter buys an 80-cent DubLi credit to participate in an auction, the fundraising organization receives 24 cents. In Europe, where DubLi has been in operation for over two years now, it has been found that the average customer spends around $7.50 per month—or about $90 per year. The average annual revenue generated per participating member for a Partner organization, then, is approximately $27.

Please note that this revenue is strictly from the purchases of DubLi credits and does NOT include any of the commissions from the online purchases of the organization’s member/supporters.

A Huge Added Benefit for DubLi Partner Organizations


Along with providing a very simple and easy way to raise funds through this embedded giving approach, DubLi’s unique business model also enables participating Partners to expand their member/supporter base markedly.

In Europe, again, it has been found that the average DubLi customer brings in three additional customers every 60 days. The same is true for each of these additional customers. The participating Partner earns the same level of commissions on these customers who are brought in through this viral, word-of-mouth approach as from its original membership base.

Here’s an actual example of how this viral growth process worked for a particular participating sports club in Denmark that joined DubLi’s Partner Program a little over a year ago. At the time it joined the program, this club had a total membership of less than 3,000.

After one year, this number had grown to around 50,000! At that point, these customers were generating around $375,000 per month in gross revenue on the DubLi auctions alone. The sports club’s percentage on this was around $112,500!

In Summary

The low start-up cost of this remarkable new fundraising approach puts it within reach of even small organizations that aim to generate revenue to support a temporary project—such as a school band trip, purchasing equipment for a sports team, etc.

For example, an organization with as few as 500 total members and only half of them as active participants, the projected revenue would be 250 x $7.50 = $1875 per month or $22,500 per year, exclusively from the purchase of DubLi credits. Revenue from online purchases would be over and above this amount.

The key to success of this program, however, is that a significant proportion of an organization’s supporting members need to do at least some of their shopping online. Given that they can get rock bottom prices on everything they buy gives them a double incentive for doing so.

In case this remarkable program may seem too good to be true, it’s important to recognize that it’s also HIGHLY PROFITABLE for DubLi—especially during this relatively early stage of its development as it grows its customer base.

To learn more about this remarkable fundraising approach, contact:

George Shears
DubLi Business Associate
651-204-0523
yodaspal@gmail.com


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,
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